With the mid-size truck segment continuing to find success, manufacturers are looking for the next great 'idea'.
It looks like the Ford Motor Company steps out in the lead once again with an entry into the compact truck segment. Once upon a time there were 'mini' trucks, a small truck segment that was hugely popular with small business and young people looking for an inexpensive ride. It also gave birth to the mini truck movement of custom trucks. It all faded away at the factory level until GM came back with a mid-size entry. Ford followed with the new Ranger as a mid-size, and while many of us thought there was still a small truck segment, the OEMs are not so sure. However based on the success of the mid-size, at least there is now a compact truck, which is bigger than the old mini-trucks, but it is a start.
Joining In Wheel Time today is Trevor Scott, Ford Maverick / Ranger Marketing Manager, with a great overview of the new truck. In one of the images that Trevor shares, viewable on the In Wheel Time YouTube 2021 podcast playlist, is a great 'family' photo that shows the family resemblances in the Ford Truck lineup.
Then in our New Car Showroom, Don Armstrong is looking at the new 2021 Toyota Sienna, a minivan man from long ago, he appreciates the people movers.
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