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Curious about the evolution of auto shows and the latest industry trends? Join us as we sit down with RoShelle Salinas from the Houston Auto Show, who brings a wealth of insider knowledge. RoShelle shares exciting updates on the meticulous planning efforts for upcoming shows, including Detroit's return to its January schedule. Discover how collaborative initiatives are transforming logistics and data collection, making auto shows a magnet for manufacturers. Plus, get the scoop on the Houston Auto Show's new dates and what attendees can expect, from EV ride and drives to special discounts and VIP experiences.
We also uncover the influential role that auto shows play in consumer decision-making, with a particular focus on how brands like Lexus leverage these events to reach new audiences. With steady sales despite economic turbulence, auto dealers are navigating a complex landscape, and we discuss the rise of electric vehicles and the incentives driving this shift. Stay tuned for a deep dive into Nissan's marketing challenges and the latest industry news, including GM's recall and surprising reviews of the Blazer EV. This episode promises a comprehensive look at the auto show's significance and the dynamic automotive market.
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